PureFi (UFI) is on the mission to bridge a gap between TradFi (Traditional Finance) and DeFi (Decentralized Finance) to facilitate real mass adoption.Its a decentralized protocol that maintains users’ anonymity through Zero-Proof Knowledge architecture. PureFi provides compliance tools (AML, KYC) through Verifiable Credentials & Self Sovereign Identity to protect entities and investors against dirty money risks while interacting with DeFi projects. We will enable institutional investors to participate in a growing DeFi sector through these needed sets of tools.

* PureFi doesn’t break the decentralization principle. Instead, we focus on maintaining the anonymity of users.
* DeFi projects (DEXs, liquidity pool operators, IDO platforms) are enabled to filter all incoming transactions with illicit or high-risk assets and evaluate risk score interacting with each wallet. With the same principle, AAVE already launched an institutional liquidity pool with KYC and AML, showing the trend for such services and institutional needs.
* Users are incentivized to use PureFi to protect themselves ahead of future regulation.
* Relationships with several AML and KYC providers who, ahead of time, signed up to provide services and analytics for our users when the protocol is launched.
* Technical and strategic partnerships with Hacken, Arcadia Group, and Casper Labs.
* Protocol architecture is designed to direct user interaction with 3rd party providers off-chain to maintain low transaction costs.
* Massive interest from TradFi entities (traditional hedge funds, banks) to become customers and users of the platform, highlighting and validating the need for such service.
* No toxic investments approach (no-flippers).
* Marketing campaign with key industry players to educate the retail investors about growing risks of AML in Defi
* UFI Token utility is for 1) granting access to PureFi services, discounts 2) Unique token structure to provide subscription service for users based on time 3) ability to lend and borrow tokens 4) 3rd party partners to hold UFI tokens
* Farming initiative as a hedge against the downtrend. Multiple L1 partnerships in the pipeline.